About Travis Theobald

Founder and business operator

I’m the founder of TMD Marketing. I’ve also built Buddy Mail Advertising and INDATA. This site focuses on working with me directly for consulting and leadership; TMD Marketing is the agency behind the client feedback featured here.

Building and operating businesses keeps my advice connected to practical decisions: what to prioritize, where to invest and how the work gets done. Explore the ventures I’ve built →

Strategy with a path to execution

I help founders and leadership teams clarify their positioning, evaluate marketing investments and establish accountable execution. Marketing consulting, brand strategy and fractional CMO leadership offer different levels of support for those decisions.

My approach is to understand the business first: customers, goals, current activity and the constraints on progress. Then we choose priorities, define ownership and identify the evidence that will help us assess the work.

Operating experience informs how I think about capacity, handoffs and systems. The plan needs to fit the people and resources available, not just look convincing in a presentation.