You're unsure who to hire next.
A long list of needs turns into one unrealistic job description.
The strategy
Map the work against business priorities and decide which capabilities belong in-house, with specialists or with an agency.
All services
Strategy built around your business
Team & Agency Advisory
A stronger team starts with knowing what you actually need it to do. I help you define the roles, choose the right partners and create a working structure that supports your goals.
When it makes sense
For businesses building a marketing team, evaluating agency relationships or untangling overlapping responsibilities.
Find the bottleneck
What's getting in the way?
We start with the challenge, not a list of tactics. Here's how that translates into work we can execute together.
Your agency reports activity, not useful answers.
Deliverables are visible, but quality, ownership and business contribution are harder to evaluate.
The strategy
Set a clear scope, shared definitions and a review process that considers lead quality, sales feedback and the work actually delivered.
Handoffs are where work gets stuck.
Multiple partners duplicate effort or wait on each other because responsibilities are unclear.
The strategy
Define owners, approval paths and shared briefs, then establish a cadence that brings blockers into the open early.
From direction to execution
What we build together
The scope follows your needs. These are the working tools and decisions an engagement can produce.
- Capability and resource assessment
- Team structure and role scorecards
- Agency evaluation and selection criteria
- Scope, responsibilities and reporting standards
- Onboarding and collaboration workflow
Measure what matters
How we assess progress
We agree on a baseline and the signals that matter to your business. Activity alone isn't the outcome.
- Delivery against agreed priorities
- Quality of leads and completed work
- Decision speed and handoff friction
Measures depend on the scope and available data; they're not promises of a particular result.
Before we start
Common questions
Can you advise without taking over the whole marketing function?
Yes. Advisory can focus on a hiring decision, an agency review or the way your team works together. Fractional CMO leadership is a separate option when you also need ongoing ownership of the function.